Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000580. When citing the article, please cite: Jurgen Reichel, (1989), “How can Marketing be Successfully Standardised for the European Market?”, European Journal of Marketing, Vol. 23 Iss: 7, pp. 60 - 67.

Citation

(1990), "Erratum", European Business Review, Vol. 90 No. 2. https://doi.org/10.1108/EUM0000000001854