SUNBEAM IN ITALY: ONE SUCCESS AND ONE FAILURE

Abstract

The history of two subsidiaries of the Sunbeam Corporation in Italy in the late 1970s and early 1980s is described. Some important insights into the critical factors for success in international business are highlighted.

Citation

Miller, M.M. (1990), "SUNBEAM IN ITALY: ONE SUCCESS AND ONE FAILURE", European Business Review, Vol. 90 No. 2. https://doi.org/10.1108/EUM0000000001856