IT′S OK, THEY ALL SPEAK ENGLISH

Abstract

As 1992 approaches, the quantity and quality of business communication is increasingly an issue. Learning foreign languages still leaves a deficit in real communication; how well does the native speaker ensure that communication with those who have learned his language is effective? The author examines areas in which experience with English learners suggests there are important lessons for many other second language situations, both in Europe and internationally. These include sensitivity to common “concept‐banks”, awareness of the language learning process, and proactive strategies for ensuring effective communication.

Citation

Edwards, G. (1990), "IT′S OK, THEY ALL SPEAK ENGLISH", European Business Review, Vol. 90 No. 3. https://doi.org/10.1108/EUM0000000001858