THE TRANSLATION TANGLE: TOOLS AND TECHNIQUES TO HELP COMMUNICATE ACROSS LANGUAGE AND CULTURAL BARRIERS

Abstract

Companies that solve the problem of communication in a multilingual environment will be those most likely to succeed, other things being equal, in the new European open market. Some of the ways in which organisations can improve their capabilities in this area are described.

Citation

Datta, J. (1990), "THE TRANSLATION TANGLE: TOOLS AND TECHNIQUES TO HELP COMMUNICATE ACROSS LANGUAGE AND CULTURAL BARRIERS", European Business Review, Vol. 90 No. 3. https://doi.org/10.1108/EUM0000000001862