DISTRIBUTION – THE LOGIC OF 1992
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Abstract
To meet the challenges of the Single European Market in 1992 the distribution strategies of ICI Chemicals and Polymers are outlined, with reference to the adoption of electronic data interchange and the benefits it can bring.
Keywords
Citation
Rodgers, I. (1991), "DISTRIBUTION – THE LOGIC OF 1992", European Business Review, Vol. 91 No. 3. https://doi.org/10.1108/EUM0000000001886
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited