WAYS TO ENCOURAGE ETHICAL CONDUCT AMONG MARKETING PROFESSIONALS

Abstract

Presents a case for a written code of ethics and shows how this can be instituted in a company. Discusses implementation, communication and enforcement of a code.

Citation

Nixon, J.C., Wiley, C. and West, J.F. (1992), "WAYS TO ENCOURAGE ETHICAL CONDUCT AMONG MARKETING PROFESSIONALS", European Business Review, Vol. 92 No. 2. https://doi.org/10.1108/EUM0000000001895