ELECTRONIC MAIL: EFFICIENT AND EFFECTIVE OR A FAD?

Abstract

Examines the efficiency of electronic mail and its effectiveness in aiding decision making. Highlights its main functions and typical usage and also its advantages to the executive. Concludes that electronic mail does increase efficiency in the decision‐making process and is not a fad since executives prefer it to other media.

Citation

Plaisent, M. and Bernard, P.M. (1993), "ELECTRONIC MAIL: EFFICIENT AND EFFECTIVE OR A FAD?", European Business Review, Vol. 93 No. 2. https://doi.org/10.1108/EUM0000000001915