LANGUAGES FOR BUSINESS; HOW FURTHER AND HIGHER EDUCATION ARE RESPONDING TO THE LANGUAGE TRAINING NEEDS OF INDUSTRY

Abstract

Since Britain joined the European Community, there has been growing recognition of the importance of foreign‐language training to help companies make a success of their closer links with Europe. But many British businesses appear to be under‐prepared. Reports on a survey of what 435 universities and colleges across Britain are doing to rectify the situation. The institutions offer business language training in almost 70 languages and a wide range of specialisms. Also provides a checklist, drawn up by the Association of Language Export Centres, which should help businesses to ensure that they get quality language training.

Citation

Pollitt, D. and Mellors, C. (1993), "LANGUAGES FOR BUSINESS; HOW FURTHER AND HIGHER EDUCATION ARE RESPONDING TO THE LANGUAGE TRAINING NEEDS OF INDUSTRY", European Business Review, Vol. 93 No. 5. https://doi.org/10.1108/EUM0000000001926