Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002573. When citing the article, please cite: Martin G. Letscher, (1990), “Fad or Trend? How to Distinguish Them and Capitalize on Them”, Journal of Consumer Marketing, Vol. 7 Iss: 2, pp. 21 - 26.

Citation

(1990), "Erratum", Journal of Services Marketing, Vol. 4 No. 3, pp. 21-26. https://doi.org/10.1108/EUM0000000002515