Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008233. When citing the article, please cite: William L. Shanklin, (1988) “MARKET SHARE IS NOT DESTINY”, Journal of Consumer Marketing, Vol. 5 Iss: 4, pp. 5 - 16.

Citation

(1989), "Erratum", Journal of Business & Industrial Marketing, Vol. 4 No. 1, pp. 5-16. https://doi.org/10.1108/EUM0000000002720