Developing and using scenarios – assisting business decisions
Harold S. Becker
(President and Chairman of New Perspectives Corporation. He earned his Master's degree from UCLA in techniques of operations research and business, and his Bachelor's degree from Georgia Tech in aeronautical engineering. Mr. )
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Abstract
Examines the characteristics and use of scenario planning as a way for businesses to cope with the future and to assist in business planning. Demonstrates several different purposes for scenarios; provides a general approach for constructing scenarios; outlines some of the roles for managers in scenario planning.
Keywords
Citation
Becker, H.S. (1989), "Developing and using scenarios – assisting business decisions", Journal of Business & Industrial Marketing, Vol. 4 No. 1, pp. 61-70. https://doi.org/10.1108/EUM0000000002725
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited