Blueprinting the Future: Strategy Development at Allied Signal, Inc.

Abstract

Examines the meaning and implications of strategy development, describing a case study of Allied Signal, a young advanced technology company. Considers the overhaul of the strategic planning process for the corporate strategy and business strategy of the company, highlighting the need for team interaction, congruency, checking and review. Argues that a good business strategy is base on a realistic strategic assessment together with a considered forecasting.

Citation

Lamb, C.A. (1990), "Blueprinting the Future: Strategy Development at Allied Signal, Inc.", Journal of Business & Industrial Marketing, Vol. 5 No. 1, pp. 41-47. https://doi.org/10.1108/EUM0000000002736