Developing Marketing Decision Support Systems
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 February 1990
Abstract
Discusses the findings of research into the development of marketing decision support systems. States that MDSS represents a break with traditional, more rigid management information systems development, offering a developmental approach. Offers a framework for MDSS development together with possible applications for such support systems, based on case‐study analysis.
Keywords
Citation
Greco, A.J. and Hogue, J.T. (1990), "Developing Marketing Decision Support Systems", Journal of Business & Industrial Marketing, Vol. 5 No. 2, pp. 27-36. https://doi.org/10.1108/EUM0000000002742
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited