Opportunity Search: What's that Knocking at the Door?

Abstract

Analyses the role of change and innovation and goes on to discuss the innovation process and ten sources of innovation for the first stage – the search. These are: unexpected successes, failures, external events, process weaknesses, industry/structure changes, high‐growth areas, converging technologies, demographic and perception changes and new knowledge.

Citation

Robert, M. (1993), "Opportunity Search: What's that Knocking at the Door?", Journal of Business & Industrial Marketing, Vol. 8 No. 2, pp. 24-39. https://doi.org/10.1108/EUM0000000002767