British Telecom’s counselling initiative

Abstract

Examines the nature and reasons for introducing counselling at British Telecom. Discusses the changes in culture in BT brought about by privatisation, first steps to introducing counselling, the benefits of non‐directive counselling, and the nature of the counselling scheme itself. Surmises that counselling offers the opportunity for both individuals and the company itself to maximise use of their resources.

Citation

Beddoe, H. (1989), "British Telecom’s counselling initiative", Employee Counselling Today, Vol. 1 No. 1, pp. 20-22. https://doi.org/10.1108/EUM0000000002818