THE GERMAN RETAIL PROPERTY MARKET

Abstract

The major limiting factor on any retailer attempting to enter the German market is likely to be the lack of available property. As a consequence, it is very unlikely that in the event of a company entering the German market on its own, any significant market presence for at least several years would be attained. A joint venture with a German retailer will generally offer a far more viable and rewarding entry route.

Citation

Sljivic, N. (1990), "THE GERMAN RETAIL PROPERTY MARKET", International Journal of Retail & Distribution Management, Vol. 18 No. 1. https://doi.org/10.1108/EUM0000000002929