THE COOL CHAIN: THE ROLE OF THE DISTRIBUTOR

Abstract

The role of the distributor in the handling of chilled products is examined. The rationale for contracting out distribution and the problems associated with distribution in the cool chain are explored. A detailed analysis of how the distributor can meet the rigorous standards required by its customers is given. The article concludes with suggestions to improve distribution through the cool chain, from educating the final consumer through to improvements in the design and packaging of products.

Citation

Bristow, D. (1990), "THE COOL CHAIN: THE ROLE OF THE DISTRIBUTOR", International Journal of Retail & Distribution Management, Vol. 18 No. 6. https://doi.org/10.1108/EUM0000000002937