RETAILING IN HUNGARY: CENTRUM DEPARTMENT STORES

Abstract

Briefly describes the role of retailing in the Hungarian economy. Presents a case study of the Centrum department store business to illustrate that, while not adhering to best practice as perceived by Western retailers, this Hungarian retailer demonstrates considerable professional retailing skills.

Citation

James, P. (1992), "RETAILING IN HUNGARY: CENTRUM DEPARTMENT STORES", International Journal of Retail & Distribution Management, Vol. 20 No. 6. https://doi.org/10.1108/EUM0000000002965