MAPPING OUT RETAIL DIRECTION
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 February 1993
Abstract
As retail margins narrow, the quest for maximum returns from each outlet increases. Increasingly, the board rooms of international retailers are opening to geographers for help in identifying not only where their customers are but on what they spend their money. Argues that a bespoke approach to geographic modelling and planning which addresses the “big question” facing businesses is the only way for this relatively new discipline to fulfil its potential as a strategic management tool.
Keywords
Citation
Clarke, M. (1993), "MAPPING OUT RETAIL DIRECTION", International Journal of Retail & Distribution Management, Vol. 21 No. 2. https://doi.org/10.1108/EUM0000000002967
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited