Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569310043179. When citing the article, please cite: Fred Selnes, (1993), “An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty”, European Journal of Marketing, Vol. 27 Iss 9 pp. 19 - 35.

Citation

(1993), "Erratum", Journal of Product & Brand Management, Vol. 2 No. 4, pp. 45-60. https://doi.org/10.1108/EUM0000000002981