Competing for customers

Abstract

Looks at how competition in the financial services industry looks likely to become more intense overthe next decade as major players fight to gain market share in a relatively low growth market. Explains how companies must look at subtle changes in the market to realise where possibilities lie, and how senior management must see that quality is a bottom‐line issue if a breakthrough is to be attained.

Citation

Gowans, S. (1993), "Competing for customers", Managing Service Quality: An International Journal, Vol. 3 No. 3, pp. 47-51. https://doi.org/10.1108/EUM0000000003171