Korean Air Lines
Leo Paul Dana
(Nanyang Technological University, Singapore)
3250
Abstract
This case is about Korean Air Lines’ innovative idea to adopt a policy of vertical integration in catering. Rather than out‐source its in‐flight catering, this airline has moved away from industry norms, and is doing its own thing – literally.
Keywords
Citation
Paul Dana, L. (1999), "Korean Air Lines", British Food Journal, Vol. 101 No. 5/6, pp. 365-383. https://doi.org/10.1108/EUM0000000004568
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited