The Right of Reply: An Exchange of Views

Abstract

Compares a response to an article by Savitt (Vol. 18 Nos. 6.7, 1984) from Hollander and including Savitt's rejoinder, making for very interesting reading and lively debating material. Discusses the Wheel of Retailing concept and gives each author's point of view arguing for and against these with interesting and contrasting ideas.

Citation

Hollander, S.C. and Savitt, R. (1986), "The Right of Reply: An Exchange of Views", European Journal of Marketing, Vol. 20 No. 2, pp. 5-7. https://doi.org/10.1108/EUM0000000004633