America's Political Market
Nicholas J. O'Shaughnessy
(Loughborough University of Technology)
835
Abstract
The annexation of business promotion methods by candidates has revolutionised political advocacy in America, with electronic technology making the traditions of democratic campaigning anachronistic. The consequence of political marketing is a re‐defined democracy in which politicians are more symbolic but less powerful than heretofore, and the principal catalyst of change is television advertising.
Keywords
Citation
O'Shaughnessy, N.J. (1987), "America's Political Market", European Journal of Marketing, Vol. 21 No. 4, pp. 60-66. https://doi.org/10.1108/EUM0000000004693
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited