Knowing your Rights: A Cross‐Cultural Study

Abstract

Regardless of their income level, Dutch consumers often appear to lack knowledge of the legal remedies available to them under today's consumer protection laws, and this study measures their familiarity with laws regarding deceptive advertising, door‐to‐door selling, warranties, truth‐in‐lending, labelling and other marketing practices. The findings are compared to those of earlier research performed in the US, and what are needed in both countries are more effective ways of informing all consumers of their rights.

Citation

Verhage, B.J. (1987), "Knowing your Rights: A Cross‐Cultural Study", European Journal of Marketing, Vol. 21 No. 5, pp. 70-75. https://doi.org/10.1108/EUM0000000004698