An International Comparative Study of Credit Strategy

Abstract

Provides insight into the credit offerings of manufacturers via an analysis of data which are unique in several ways. Focuses specifically on the dimensions of the credit package supplied to customers for consumer and industrial goods in both domestic and export markets in the USA and the UK. Offers an analytical model for use in improving credit policy. Concludes first that, bi‐nationally, consumer goods firms tend to be more generous than industrial goods sellers, except in the matter of maximum credit duration; and second, that UK firms are more generous than their US counterparts in export markets.

Citation

Neale, C.W. and Shipley, D.D. (1985), "An International Comparative Study of Credit Strategy", European Journal of Marketing, Vol. 19 No. 6, pp. 24-38. https://doi.org/10.1108/EUM0000000004730