Seamus Connolly: A Market‐Oriented Engineer
(Fast Engineering Ltd.)
1359
Abstract
Reports an informal interview with Seamus Connolly, an engineer by training, who developed an innovative product — FASTANK. Looks at how a marketing approach was developed for this product, through market planning, theory, opportunism and decision making. Emphasizes the benefits of marketing and a marketing approach to business.
Keywords
Citation
(1985), "Seamus Connolly: A Market‐Oriented Engineer", European Journal of Marketing, Vol. 19 No. 5, pp. 76-82. https://doi.org/10.1108/EUM0000000004733
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited