Theory into Practice: An Awkward Fit
Marsaili Cameron
(Cameron &Hanscombe)
124
Abstract
Draws attention to the experiences of the author in trying to introduce new marketing ideas. Describes the difficulties of independent business. Presents a description of the progress of the author's company from theory into practice and the problems encountered therein.
Keywords
Citation
Cameron, M. (1985), "Theory into Practice: An Awkward Fit", European Journal of Marketing, Vol. 19 No. 5, pp. 54-58. https://doi.org/10.1108/EUM0000000004735
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited