Theories of Export Behaviour: A Critical Analysis
J. T Michael homas
(University of Lancaster)
Luis Araujo
(University of Lancaster)
971
Abstract
Compares the different models of behaviour between exportation and internationalisation in an organization. Examines other studies on the subject of export behaviour and looks at the lessons and opportunities which arise from these. Attempts to résumée the different models and studies and also to evaluate their implications for government policy and export management. Proposes these points for further exploration.
Keywords
Citation
Michael, J.T. and Araujo, L. (1985), "Theories of Export Behaviour: A Critical Analysis", European Journal of Marketing, Vol. 19 No. 2, pp. 42-52. https://doi.org/10.1108/EUM0000000004751
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited