Keys for Success in Exporting to the US Market
John R. Darling
(Texas Tech University, Lubbock, Texas)
301
Abstract
Posits that there are many opportunities emerging for profitable participation in the US market by foreign business firms. Offers ten key points for business success in the US marketplace, going on to analyse these. Concludes that each of these points should be addressed to achieve an optimum impact on the US market.
Keywords
Citation
Darling, J.R. (1985), "Keys for Success in Exporting to the US Market", European Journal of Marketing, Vol. 19 No. 2, pp. 17-30. https://doi.org/10.1108/EUM0000000004753
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited