Export Market Research Orientations of Turkish Firms
Muzaffer Bodur
(Bosphorous University, Istanbul,Turkey)
S. Tamer Cavusgil
(Bradley University, Peoria, Illinois,USA)
258
Abstract
Contrasts a group of exporters based on their choice of traditional versus newer export markets. Uses a sample of 88 Turkish exporters, contrasting the two groups (traditional and export) with respect to: organizational and resource characteristics; information use behaviour; criteria used in assessment of export markets; and levels of involvement in international market research. Reveals that the results indicate a lack of a planned systemic approach to exporting from both groups.
Keywords
Citation
Bodur, M. and Tamer Cavusgil, S. (1985), "Export Market Research Orientations of Turkish Firms", European Journal of Marketing, Vol. 19 No. 2, pp. 5-16. https://doi.org/10.1108/EUM0000000004754
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited