The Consumer in a Socialist Economy

Abstract

Gives a brief look at the problem of consumer satisfaction in a Marxist economy. Suggests that, in such an economy, consumer satisfaction is not the ultimate aim, but rather the emphasis is on product for consumption and not needs and tastes. Questions whether reform aiming at managerial freedom and consumer choice would be acceptable in a socialist economy. Proposes that this is a crucial for the future development of European socialist economies.

Citation

Kostecki, M.M. (1985), "The Consumer in a Socialist Economy", European Journal of Marketing, Vol. 19 No. 1, pp. 20-30. https://doi.org/10.1108/EUM0000000004763