Consumer Movement and Advertising Regulation in the International Environment: Today and the Future
Abstract
Report on the findings of two studies—one German/Swiss, the other US‐conducted among advertising/marketing leaders into the prominent role of consumer activist groups. Presents views on these groups and the future direction of their regulatory efforts. Reveals that these organizations are playing an ever‐increasing role in the move towards stranger advertising regulation, noting the impact which they have achieved. Concludes that European and US business people see consumer organizations as not being representative of consumers in general and also as being anti‐advertising.
Keywords
Citation
Ryans, J.K., Samiee, S. and Wills, J. (1985), "Consumer Movement and Advertising Regulation in the International Environment: Today and the Future", European Journal of Marketing, Vol. 19 No. 1, pp. 5-11. https://doi.org/10.1108/EUM0000000004765
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited