The Marketing of Public Library Services in the United Kingdom — The Rationale for a Marketing Approach

Abstract

Outlines the rationale for a marketing approach to the management of public library services. Looks at the history of public library services and their social and technological changes. Concludes that, after more than a century, the public library movement in the UK still does not have a coherent sense of purpose, or a strong public image, and that marketing could provide a basis for their improvement.

Citation

Cronin, B. (1984), "The Marketing of Public Library Services in the United Kingdom — The Rationale for a Marketing Approach", European Journal of Marketing, Vol. 18 No. 2, pp. 33-44. https://doi.org/10.1108/EUM0000000004767