The Marketing of Public Library Services in the UK — Practical Applications

Abstract

Looks at the practical applications of marketing principles to the management of library services in the UK. Assesses the place of market research in the planning cycle and describes and reviews a variety of tactical responses. Concludes that the public library service in the UK will probably develop unconventional avenues of marketing, e.g. allowing people to tele‐order groceries via a computer installed in a local library, in order for them to reach a great consumer audience.

Citation

Cronin, B. (1984), "The Marketing of Public Library Services in the UK — Practical Applications", European Journal of Marketing, Vol. 18 No. 2, pp. 45-55. https://doi.org/10.1108/EUM0000000004768