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Public Libraries Can and Do Make a Difference: A Case to be Proved

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 February 1984

112

Abstract

States that public libraries are under threat of decreased financial resources owing to government expenditure restrictions. Suggests that the purpose of public libraries must be clearly established and objectives defined in order to justify their existence in some instances. Looks at traditional librarianship and then at needs‐based librarianship, providing a model to and in the establishment of library objectives and purpose. Proposes that the model will provide a basis on which to build an open and responsive public library service. Concludes that it is only through the involvement of the library's public that it can hope to survive.

Keywords

Citation

Coleman, P. (1984), "Public Libraries Can and Do Make a Difference: A Case to be Proved", European Journal of Marketing, Vol. 18 No. 2, pp. 56-64. https://doi.org/10.1108/EUM0000000004769

Publisher

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MCB UP Ltd

Copyright © 1984, MCB UP Limited

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