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A Reference Library Talks to its Users

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 February 1984

79

Abstract

Outlines a recent experiment in user research carried out by Derbyshire Library Service, by means of a survey. Seeks to discover if the right range of services or products are being provided for user's needs. Concludes that such surveys may provide a catalyst for change in that they can be used as a basis on which to make decisions to improve the performance of the library service.

Keywords

Citation

Durcan, A. (1984), "A Reference Library Talks to its Users", European Journal of Marketing, Vol. 18 No. 2, pp. 65-71. https://doi.org/10.1108/EUM0000000004770

Publisher

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MCB UP Ltd

Copyright © 1984, MCB UP Limited

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