Expectations and Results of Contractual Joint Ventures by US and UK MNCs in Eastern Europe

Abstract

Uses ten case studies to illustrate technology transfer to Eastern Europe in the form of contractual joint ventures. Defines the basic concept of industrial co‐operation or contractual joint venture, providing a working definition and an internationally accepted definition. Investigates the expectations of companies embarking on this type of venture by means of interview results, comparing these.

Citation

Paliwoda, S.J. and Liebrenz, M.L. (1984), "Expectations and Results of Contractual Joint Ventures by US and UK MNCs in Eastern Europe", European Journal of Marketing, Vol. 18 No. 3, pp. 51-66. https://doi.org/10.1108/EUM0000000004781