Consumerism in an Era of Decline: Does it still have a future?

Abstract

Proposes that the 1980s will cause a shift of trends in the area of consumerism, owing to a rapid increase in unemployment and a reduction in incomes. Investigates how consumerism could behave in these circumstances, looking in particular at the situation in The Netherlands. Concludes that the future of any organization lies in the extent of its recognizing social trends and needs.

Citation

Box, J.M.F. (1984), "Consumerism in an Era of Decline: Does it still have a future?", European Journal of Marketing, Vol. 18 No. 4, pp. 24-35. https://doi.org/10.1108/EUM0000000004783