The Marketing of Hops in Great Britain: A Study of Changing Structures and Farmers' Attitudes

Abstract

Outlines the UK Hops Marketing Board's marketing arrangements prior to, and since, entry into the European Economic Community (EEC) as a case study of changing marketing techniques in the agricultural sector. Examines the views and attitudes of hop growers in the West Midlands towards the changing structures. Concludes that the UK hop grower is unhappy over his future role, with a considerable resentment of both the EEC and new marketing practices.

Citation

Ilbery, B.W. (1984), "The Marketing of Hops in Great Britain: A Study of Changing Structures and Farmers' Attitudes", European Journal of Marketing, Vol. 18 No. 4, pp. 45-55. https://doi.org/10.1108/EUM0000000004785