The Marketing of Services in the UK Construction Industry

Abstract

Analyses issues surrounding the marketing of services in the UK construction industry. Examines the state of the UK construction industry, and its impact on the gross national product. Highlights the elements of desk and empirical research used for the study, each divided into objective and methodology. Examines the differences in marketing techniques used for products and services. Discusses the difference between construction services and other services. Outlines the different stages of competitive tendering, and examines why this business method is not productive for the construction industry. Concludes that the marketing of services in the UK construction industry is characterised by both threats and opportunities.

Citation

Hardy, L.W. and Davies, E. (1983), "The Marketing of Services in the UK Construction Industry", European Journal of Marketing, Vol. 17 No. 4, pp. 5-17. https://doi.org/10.1108/EUM0000000004813