Problems in Marketing Services: The Case of Incoming Tourism

Abstract

Concerned with marketing of services but focuses on the service of incoming tourism as it is applied to the UK. States this study is in four sections. First, briefly examines the nature of services; second, examines the survey results; third, discusses the consequences of these results relative to the marketing problems; section four summarises the content herein. Sums up that the focus has been on problems involved in the marketing of services and on problems associated with the marketing of incoming tourism. States survey results were reported also the relationship of these results with the problem of marketing incoming tourism.

Citation

Greenley, G.E. and Matcham, A.S. (1983), "Problems in Marketing Services: The Case of Incoming Tourism", European Journal of Marketing, Vol. 17 No. 6, pp. 57-64. https://doi.org/10.1108/EUM0000000004823