Exporting — From the Importer's Viewpoint: The Case of Israeli Exporters of Consumer Goods to Great Britain

Abstract

Looks at the experiences and viewpoints of retail buyers, importers and agents in the UK market buying from Israel. Examines the success or failure of Israeli consumer goods companies exporting to the UK. Reveals that market entry and market penetration are two distinct stages, and that success or failure can be attributed to the exporters” attitude to business rather than product attributes or other marketing mix variables.

Citation

Jackson, G.I. (1981), "Exporting — From the Importer's Viewpoint: The Case of Israeli Exporters of Consumer Goods to Great Britain", European Journal of Marketing, Vol. 15 No. 3, pp. 3-25. https://doi.org/10.1108/EUM0000000004875