Marketing of Continuing Management Development
Gordon Wills
(Cranfield School of Management, Cranfield, UK)
205
Abstract
Describes how one university school applied the principles and practices of marketing to short course activities between 1975 and 1979. Reveals that the application afforded good commercial success.
Keywords
Citation
Wills, G. (1981), "Marketing of Continuing Management Development", European Journal of Marketing, Vol. 15 No. 4, pp. 26-60. https://doi.org/10.1108/EUM0000000004880
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited