Exploring Price Dealing Behaviour among Food Retailers

Abstract

Focuses on the use of short‐term price deals with regard to pricing. Introduces a set of subjective factors as predictors of price dealing intensity, in addition to traditional objective indicators. Reveals that retailers” perceptions appear to add to the structural imperfections in the market‐place. Suggests that inclusion of goal and perceptual variables may give market structure and industrial organization more powers.

Citation

Arndt, J. and Gripsrud, G. (1981), "Exploring Price Dealing Behaviour among Food Retailers", European Journal of Marketing, Vol. 15 No. 7, pp. 23-35. https://doi.org/10.1108/EUM0000000004887