Marketing Students and Their Managerial Talents

Abstract

Reports on an investigation into the managerial talents of management students who will form the core of the managers of tomorrow. Focuses on talents exhibited by those students majoring in marketing and makes comparisons with students majoring in other areas of management. Employs, as the research instrument, the Self‐Descriptive Inventory developed by Edwin Ghiselli, which consists of 64 pairs of personality descriptive adjectives — a table shows the importance Ghiselli places on the 13 managerial traits. Discusses the administering of the inventory to 310 undergraduates in the department of management studies at the University of Waikato in New Zealand. Documents the results and scores in depth. Sums up that the study shows that would‐be marketers are similar in most aspects of managerial talent to those students in other business fields, who will form the core of the managerial ranks of tomorrow.

Citation

Taylor, D.B. and Dixon, B.R. (1980), "Marketing Students and Their Managerial Talents", European Journal of Marketing, Vol. 14 No. 4, pp. 206-210. https://doi.org/10.1108/EUM0000000004901