Consumerism: The Public's Awareness of their Rights
D. Jobber
((Huddersfield Polytechnic, Huddersfield, UK))
R. Bendelow
((Stanley Tools Ltd, UK))
294
Abstract
Investigates the awareness of the public of their rights in the buyer‐seller relationship. Presents evidence gathered from a questionnaire analysed by age, sex and socio‐economic grouping. Suggests that awareness of rights is most prominently linked to socio‐economic grouping.
Keywords
Citation
Jobber, D. and Bendelow, R. (1979), "Consumerism: The Public's Awareness of their Rights", European Journal of Marketing, Vol. 13 No. 3, pp. 113-125. https://doi.org/10.1108/EUM0000000004934
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited