The New International Price Competition
Gösta Mickwitz
(University of Helsinki, Helsinki, Finland)
216
Abstract
Considers the problem of meeting the challenge of those less‐developed countries entering the market with industrial products formerly only manufactured in more advanced countries. Argues that this challenge can best be met by non‐price competition i.e. superior product development.
Keywords
Citation
Mickwitz, G. (1979), "The New International Price Competition", European Journal of Marketing, Vol. 13 No. 4, pp. 147-152. https://doi.org/10.1108/EUM0000000004936
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited