The Pricing of Industrial Products
Ronald H. Barback
(Hull University, Hull, UK)
302
Abstract
Examines industrial goods pricing from several angles in a bid to find if pricing and marketing of goods is lagging in relation to more sophisticated practices in the consumer goods market. Finds little justification for the current unsophisticated method used by some price setters.
Keywords
Citation
Barback, R.H. (1979), "The Pricing of Industrial Products", European Journal of Marketing, Vol. 13 No. 4, pp. 160-166. https://doi.org/10.1108/EUM0000000004938
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited