Buy‐response Analysis: A Practical Tool of Market Research
Richard W. F. Eassie
(Kraushar Andrews and Eassie Limited)
131
Abstract
Uses a number of case studies in order to demonstrate the suitability of a method developed to help price‐setters of fast‐moving consumer goods and also durables.
Keywords
Citation
Eassie, R.W.F. (1979), "Buy‐response Analysis: A Practical Tool of Market Research", European Journal of Marketing, Vol. 13 No. 4, pp. 172-182. https://doi.org/10.1108/EUM0000000004940
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited